About Southside Golf Co
About Southside Golf Co
Southside Golf Co was built for golfers who actually play.
Not country club copycats.
Not generic golf merch.
Not mass-produced apparel made for people who never touch a course.
Southside was created in Austin, Texas by PGA Professional Justin Aragon with one goal: build premium golf apparel and headwear that performs in real conditions and actually represents the golfers who wear it.
As a PGA Professional, Justin has spent years around golfers, lessons, tournaments, country clubs, and the realities of how players actually live the game. Southside Golf Co was created as an alternative to the polished, predictable golf brands that all feel the same.
We believe golf style should feel authentic.
That means:
- Premium materials
- Limited-run drops
- No endless restocks
- Gear built for on-course performance and everyday wear
- Designs that feel modern, not manufactured
Every Southside product is designed with real players in mind—from hot summer rounds in Texas to range sessions, weekend matches, and everything in between.
Our hats and apparel are made for golfers who care how they show up.
Built Different
Southside Golf Co is rooted in Austin culture, golf culture, and the idea that great golf gear should feel personal—not corporate.
That’s why we keep drops limited.
That’s why we obsess over fit, materials, and details.
That’s why when it’s gone, it’s gone.
No copy-paste products.
No fake scarcity.
No trying to be everyone’s golf brand.
Just premium golf gear built with intention.
More Than Merch
Southside Golf Co is also building toward something bigger.
Our long-term vision includes creating South Austin’s next indoor golf destination—a place where players can practice, compete, hang out, and experience golf culture differently.
This brand is just the beginning.